Tough Day for a Tough Band

Sometimes the road takes no prisoners.
Jason’s BRECK iD wristband didn’t just take a beating — it got run over. Literally.

What’s left tells a pretty powerful story: the clasp is crushed, the tag is scarred, but look closer - the engraving still stands. Even after being pummeled by traffic, that final line, “TOUR DE FRANCE 2002,” is still readable. That’s the kind of durability we build into every BRECK iD.

Our mission has always been to make IDs that hold up when it matters most. Whether it’s a hard crash, a long ride, or just years of wear, your info should stay intact.

We’re sending Jason a new wristband, but we couldn’t resist sharing this photo as proof that even when life (or a few tires) runs over your gear - your BRECK iD keeps doing its job.

Stay safe out there. Ride hard.

And if your gear ever takes a hit like this - send us a photo. We’d love to see how your BRECK iD held up.